Owner dashboard

FSBO sales command center

Total visitors1,284

+18% this week

Calculator users217

Best intent signal

Buyer profiles42

17 hot / 18 warm / 7 cold

Showing requests11

6 awaiting confirmation

Buyer leads

Sort by score, down payment, budget, timeline, and source.

BuyerBudget / DownTimelineSourceScoreNext Action
Maria G.
Primary residence • Spanish
$7k-$9k/mo
$200k+ down
0-30 daysYard sign QRHotConfirm Saturday showing
David R.
Business owner
$9k+/mo
$250k down
30-60 daysFacebook adHotSend owner-finance term sheet
Angela P.
Relocation
$5k-$7k/mo
$100k-$200k down
60-90 daysCraigslistWarmSend brochure + follow-up
Investor LLC
Investment
Cash / creative termsNowDirect SMSHotRequest written offer
Jose T.
Just browsing
Not sure
$50k-$100k down
ResearchingInstagramColdAutomated nurture

Pipeline

A simple owner workflow for calls, buyer profiles, showings, offers, and closing steps.

New

Jose T.

Instagram • needs nurturing

Angela P.

Requested brochure

Qualified

David R.

Strong down payment

Maria G.

Wants Spanish call

Showing

Investor LLC

Virtual first, then private showing

Offer

Cash Buyer TBD

Placeholder for offer workflow

Traffic sources

Mock analytics cards for UTM tracking.

Yard sign QR

Facebook

Craigslist

WhatsApp / SMS

QR code placeholder

Yard sign QR

Print on yard signs, flyers, and social posts. Route to a unique UTM URL to prove which marketing channels work.

Launch checklist

Add owner-approved photos and remove any copyrighted MLS/HAR images unless licensed.
Confirm asking price, bedrooms, HOA, taxes, restrictions, utilities, and exact showing instructions.
Have attorney/title company review owner-finance language before publishing any specific terms.